01
Managing up performance & setting KPI / goals
Goal-setting frameworks, executive communication playbooks, and coaching to align teams with leadership priorities.
Services
Two tracks. One 360° point of view.
JHM Growth 360 drives real business outcomes, helping you drive sustainable marketing growth and operational clarity. Engagements are shaped by who you are and where you sit at the table. Choose the track that mirrors your reality.
Our Services
Three ways to partner
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Fractional Leadership
Fractional Leadership
Gain the benefit of an embedded fractional leader with deep industry expertise at 25%, 50%, or 75% FTE scope.
Growth Labs
Growth Labs
Hands-on with Jaclyn, the Growth Lab turns paid media account teams into proactive growth partners - through thorough discovery, collaboration and a working session that results in real decisions and a custom go-to-market plan to carry forward.
Explore Growth Labs →
Audits
Audits
Whether you identified a common problem, hit an inflection point in your growth trajectory, or outgrew your current operations model - Jaclyn has likely seen your situation before. She has a menu of audits to choose from and is always willing to build a custom one to help your company reach its goals.
For Brands
How our work solves the common challenges brands face.
Common Challenge
Solution Offered
02
Operational inefficiencies — misaligned department goals, silos
Operations audit, embedded operator engagements, and cross-functional SOPs to break silos and realign incentives.
03
Testing Methodology & Risk Tolerance
Leadership education, vendor/publisher partnership, crafting testing philosophy including KPI measurement plans, marketing mix ideation, etc.
04
New product or service go-to-market
End-to-end GTM strategy: audience definition, positioning, channel mix, launch readiness, and measurement plan.
05
Challenges of scale — department design, change management
Org design advisory, restructure roadmaps, and change management playbooks built for high-growth environments.
06
Bandwidth for quarterly & annual planning
Planning facilitation, master templates, and audience analysis to run rigorous QBRs and annual plans on time.
07
Systematize employee onboarding
Onboarding playbooks, role-based ramp plans, and SOPs that compress time-to-productivity for every new hire.
08
AI testing roadmap
A pragmatic AI adoption roadmap — use-case prioritization, pilot design, success metrics, and rollout governance.
09
Tech stack advisement
Tech stack audit and recommendations aligned to workflows, data needs, and budget — not vendor hype.
Solution Offered
Goal-setting frameworks, executive communication playbooks, and coaching to align teams with leadership priorities.
Solution Offered
Operations audit, embedded operator engagements, and cross-functional SOPs to break silos and realign incentives.
Solution Offered
Leadership education, vendor/publisher partnership, crafting testing philosophy including KPI measurement plans, marketing mix ideation, etc.
Solution Offered
End-to-end GTM strategy: audience definition, positioning, channel mix, launch readiness, and measurement plan.
Solution Offered
Org design advisory, restructure roadmaps, and change management playbooks built for high-growth environments.
Solution Offered
Planning facilitation, master templates, and audience analysis to run rigorous QBRs and annual plans on time.
Solution Offered
Onboarding playbooks, role-based ramp plans, and SOPs that compress time-to-productivity for every new hire.
Solution Offered
A pragmatic AI adoption roadmap — use-case prioritization, pilot design, success metrics, and rollout governance.
Solution Offered
Tech stack audit and recommendations aligned to workflows, data needs, and budget — not vendor hype.
The Process
How It Works:
2
Align
Analyze discovery details, build a proposed scope of work, and align on contract terms
3
Begin
Start a partnership for the win-win-win
Ready to get out of the weeds?