About
Jaclyn provides the rare 360° perspective that bridges the gap between decks and reality

Jaclyn Howell McDougall
Founder & President
JHM Growth 360 is a fractional strategic marketing & operations consultancy positioned to serve both brands and media agencies. Founder, President, and fractional COO Jaclyn Howell McDougall brings 15+ years and an incomparable network to every engagement. Having held meaningful roles Brand-side, Agency-side, and Publisher-side at Google, she understands the motivations and financial needs of every seat at the table - and built her consulting model around exactly that: the win-win-win.
Jaclyn has always been obsessed with setting teams up for success. Development plans are one way she feeds that obsession. She volunteered to revamp her agency's intern program and learning curriculum back in 2016 and hasn't looked back since. Every team she joins, she drives genuine connection and enthusiasm and fosters a culture of listening to understand.
Business is in Jaclyn's blood. Her father ran a successful small business for 44 years. Some of her most formative marketing lessons happened in the aisles of a grocery store with her dad, long before she sat in her first college course.
That foundation shapes how she works. Jaclyn has fostered dozens of meaningful C-suite relationships throughout her career that remain active today, and her contributions to pioneering brands like Google and Macy's have made her a versatile leader who understands the value of every dollar - and brings that respect to every client relationship.
Jaclyn's career by the numbers
25+
Media agencies consulted
15+
Years in digital strategy
20%
YoY revenue growth for JHM Growth 360
3
Years leading at Google
10
Expertise across 10 major paid media channels
Jaclyn's career journey
2011
B.S. Marketing & Management, Manhattan University
2011 – 2012
Universal McCann Media Agency (IPG)
2013 – 2015
Macy's Inc
2016 – 2019
Amsive Digital Media Agency
2019 – 2021
Kepler Media Agency
2021 – 2024
Google
May 2024
Launched JHM Growth 360
The 15-Year Throughline
Brand
Inside the business — owning growth targets, P&L exposure, and end-to-end strategic execution.
Agency
Inside the partnership — scoping, staffing, and protecting margin while delivering ambitious campaigns.
Inside the platform — understanding the publisher's incentives and how to negotiate from a position of clarity.
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