About
A consultancy built on every side of the table
JHM Growth 360 is a fractional strategic marketing & operations consultancy positioned to serve both brands and media agencies. Our 360° model is rooted in rare, lived experience — the kind that bridges the gap between strategy decks and operational reality.
Founder, President, and fractional COO Jaclyn Howell McDougall brings 15+ years and an incomparable network to every engagement. Having held meaningful roles Brand-side, Agency-side, and Publisher-side at Google, she understands the motivations and financial needs of every seat at the table - and built her consulting model around exactly that: the win-win-win.
Business is in Jaclyn's blood. Her father ran a successful small business for 44 years. Some of her most formative marketing lessons happened in the aisles of a grocery store with her dad, long before she sat in her first college course.
That foundation shapes how she works. Jaclyn has fostered dozens of meaningful C-suite relationships throughout her career that remain active today, and her contributions to pioneering brands like Google and Macy's have made her a versatile leader who understands the value of every dollar - and brings that respect to every client relationship.
Jaclyn Howell McDougall — Founder & President
Jaclyn's career by the numbers
25+
Media agencies consulted
15+
Years in digital strategy
20%
YoY revenue growth for JHM Growth 360
3
Years leading at Google
10
Expertise across 10 major paid media channels
The Model
What does fractional partnership look like?
Fractional leaders are highly experienced part-time or contract marketing executives who work for multiple companies simultaneously.
Reasons to hire fractional executives
- Cost effectiveness
- Unlock senior expertise
- Filling a gap while recruiting C-suite/leadership candidates
- Specific skills for a specific business phase or transition
- Minimal ramp-up
- Outside perspective
- Bridge to building out a full team
Common Use Cases
- C-suite or key leader exit
- New product go-to-market strategy and launch
- Organizational restructure
- Parental leave coverage
- M&A transitions
- Outside perspective and diagnosis of operational workflow
- Thought leadership
- Agency RFI/RFP
- Upleveling skillset
- Post-layoffs reset
- Scaling from small business to mid-size
Jaclyn's career journey
2011
B.S. Marketing & Management, Manhattan University
2011 – 2012
Universal McCann Media Agency (IPG)
2013 – 2015
Macy's Inc
2016 – 2019
Amsive Digital Media Agency
2019 – 2021
Kepler Media Agency
2021 – 2024
Google
May 2024
Launched JHM Growth 360
The 15-Year Throughline
Brand
Inside the business — owning growth targets, P&L exposure, and end-to-end strategic execution.
Agency
Inside the partnership — scoping, staffing, and protecting margin while delivering ambitious campaigns.
Inside the platform — understanding the publisher's incentives and how to negotiate from a position of clarity.
Let's Talk