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Jaclyn provides the rare 360° perspective that bridges the gap between decks and reality

Jaclyn Howell McDougall, Founder & President of JHM Growth 360

Jaclyn Howell McDougall

Founder & President

JHM Growth 360 is a fractional strategic marketing & operations consultancy positioned to serve both brands and media agencies. Founder, President, and fractional COO Jaclyn Howell McDougall brings 15+ years and an incomparable network to every engagement. Having held meaningful roles Brand-side, Agency-side, and Publisher-side at Google, she understands the motivations and financial needs of every seat at the table - and built her consulting model around exactly that: the win-win-win.

Jaclyn has always been obsessed with setting teams up for success. Development plans are one way she feeds that obsession. She volunteered to revamp her agency's intern program and learning curriculum back in 2016 and hasn't looked back since. Every team she joins, she drives genuine connection and enthusiasm and fosters a culture of listening to understand.

Business is in Jaclyn's blood. Her father ran a successful small business for 44 years. Some of her most formative marketing lessons happened in the aisles of a grocery store with her dad, long before she sat in her first college course.

That foundation shapes how she works. Jaclyn has fostered dozens of meaningful C-suite relationships throughout her career that remain active today, and her contributions to pioneering brands like Google and Macy's have made her a versatile leader who understands the value of every dollar - and brings that respect to every client relationship.

Jaclyn's career by the numbers

25+

Media agencies consulted

15+

Years in digital strategy

20%

YoY revenue growth for JHM Growth 360

3

Years leading at Google

10

Expertise across 10 major paid media channels

Jaclyn's career journey

  1. 2011

    B.S. Marketing & Management, Manhattan University

  2. 2011 – 2012

    Universal McCann Media Agency (IPG)

  3. 2013 – 2015

    Macy's Inc

  4. 2016 – 2019

    Amsive Digital Media Agency

  5. 2019 – 2021

    Kepler Media Agency

  6. 2021 – 2024

    Google

  7. May 2024

    Launched JHM Growth 360

The 15-Year Throughline

Brand

Inside the business — owning growth targets, P&L exposure, and end-to-end strategic execution.

Agency

Inside the partnership — scoping, staffing, and protecting margin while delivering ambitious campaigns.

Google

Inside the platform — understanding the publisher's incentives and how to negotiate from a position of clarity.

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