The 360° difference in marketing & operations consulting
Fractional Strategic Marketing & Operations Consultancy — built by a leader who has sat at every seat of the table.
The Premise
Brands and agencies don't need more noise. They need a partner who has been on every side of the conversation.
JHM Growth 360 is a fractional strategic marketing & operations consultancy positioned to serve both brands and media agencies. Our model is built for the win-win-win — because we understand the motivations and financial realities of every position at the table.
Jaclyn's career by the numbers
25+
Media agencies consulted
15+
Years in digital strategy
20%
YoY revenue growth for JHM Growth 360
3
Years leading at Google
10
Expertise across 10 major paid media channels
What is the 360° Difference?
Three vantage points. One strategy.
Brand-side
We know the pressure to deliver growth against constrained budgets and shifting boardroom priorities.
Agency-side
We understand the operational reality of running campaigns at scale — and the cost of misalignment.
Publisher-side
Years at Google taught us how platforms think — and how to negotiate for the win on both ends.
The Process
How It Works:
Align
Analyze discovery details, build a proposed scope of work, and align on contract terms
Begin
Start a partnership for the win-win-win
A Note From The Founder
Jaclyn Howell McDougall
Founder & President
With over 15 years across the marketing world, I've held meaningful positions Brand-side, Agency-side, and Publisher-side at Google.
That keen understanding of what motivates — and what financially moves — every position at the table is what shaped a consulting model designed for the win-win-win.
I've been trusted with annual portfolios exceeding $250M, but coming from a small business family, I understand the importance of every dollar.
More about Jaclyn→The Model
What does fractional partnership look like?
Fractional leaders are highly experienced part-time or contract marketing executives who work for multiple companies simultaneously.
Reasons to hire fractional executives
- Cost effectiveness
- Unlock senior expertise
- Filling a gap while recruiting C-suite/leadership candidates
- Specific skills for a specific business phase or transition
- Minimal ramp-up
- Outside perspective
- Bridge to building out a full team
Common Use Cases
- C-suite or key leader exit
- New product go-to-market strategy and launch
- Organizational restructure
- Parental leave coverage
- M&A transitions
- Outside perspective and diagnosis of operational workflow
- Thought leadership
- Agency RFI/RFP
- Upleveling skillset
- Post-layoffs reset
- Scaling from small business to mid-size
