Free Whitepaper

Avoid an expensive mistake: The paid media agency selection checklist.

15 questions to ask as you evaluate and select the right paid media agency partner — drawn from 15+ years sitting brand-side, agency-side, and at Google.

• Contract & ownership questions that protect your budget and platform equity
• Team & expertise questions that reveal who actually runs your account
• Strategy, onboarding, and reporting questions that separate strategists from executors
• Five red flags to watch for during the RFI/RFP process