Growth Labs
Paid Media teams, engineer better operations with a facilitated working session built around your big-picture goals
Hands-on with Jaclyn, the Growth Lab turns paid media teams into proactive growth partners — through comprehensive discovery, collaboration and a working session that results in real decisions and a custom go-to-market plan to carry forward.
Maximize your training budget by investing in a program that solves problems and works towards documented goals.
The Solution
Go from scattered plans to aligned direction in a matter of weeks*
Growth Labs provide a condensed forum to drive meaningful operational change. Jaclyn has been in your seat. Think of it as facilitated brainstorming, collaborative exercises, and relevant frameworks - all formed from Jaclyn's career of what best-in-class looks like.
*Time estimate subject to change
Jaclyn's expertise:
Who Growth Labs serve
Growth Labs are especially designed for independent media agencies and B2B brands with $4M+ annual revenue and 20+ employees
This engagement would be beneficial if:
Your team is excellent, and stretched thin
You're delivering outstanding work, buried in deliverables, and haven't had the bandwidth to operate in proactive strategy and growth mode.
Your team is stuck in reactive mode
Growth decisions stall because no one clearly owns them, and the culture resists changing how the team actually works.
You want an outside expert perspective, not another status meeting
You're looking to infuse fresh expertise and diversity of thought into how your team solves problems.
Common requested topics include:
How Growth Labs work
- Step 1
Discovery & Alignment
- Step 2
The Working Session
- Step 3
Leave-Behind Go-To-Market Plan
- Step 4
Governance Call
The Transformation
What Growth Labs deliver
Just a month* from now, your team could have a unique channel investment thesis, a repository of testing methodologies, a POV on an emerging platform, all while having the tools to overcome operational hurdles and manage up more effectively.
*Time estimate subject to change
C-suite survey responses reveal expected business outcomes such as:
- More proactive growth recommendations
- Stronger quarterly and annual business reviews and strategy planning
- More effective brainstorms that yield concrete implementation roadmaps
Attendees survey responses highlights the mindset shifts of:
- Getting out of the execution weeds to focus on bigger picture and c-suite/client perspective
- Intention to apply Jaclyn's custom frameworks in future recommendations
- Leveraging vendor partners and external intelligence sources to craft more well-rounded strategy conversations
What you walk away with
For the team in the room
- Clarity on the specific triggers driving the problem — not just symptoms
- The inspiration and language to diplomatically challenge the status quo and push for innovation
- Stronger collaboration and satisfaction as a team, built through solving something real together
- Practice turning raw insight into a focused, compelling narrative
- Custom leave-behind go-to-market plan
For the team lead / executive sponsor
- Enhanced content for your employee and/or client onboarding
- Documented solutions to test for your biggest problems
- Visible momentum on KPIs — not just a session that felt good in the room
- A booked governance call with Jaclyn to analyze Growth Labs impact