Growth Labs
Your team needs true momentum, not another templated workshop
Growth Labs is an interactive intensive, not a workshop. Hands-on with Jaclyn, the Client Growth Lab intensive turns paid media account teams into proactive growth partners — through thorough discovery, collaboration and a working session that end in decisions and a playbook.
Spend your training budget on a program that can solve real problems or work towards your documented goals.
The Challenge
Accelerating strategic thinking takes active collaboration, not a lecture
Development is not one-size-fits-all, so neither are Growth Labs. There is no 45-minute lecture. Conversations are facilitated to drive concrete change after the session.
The Solution
Growth Labs is Jaclyn's answer to all of the time wasted in irrelevant development sessions over her 15-year career
Over 4–6 weeks*, we build a real partnership centered around one live interactive intensive that's custom-built for your team. You can select a 2-hour session or 4-hour session, based on the depth of your chosen topic. Jaclyn built an offering of facilitated brainstorming, collaborative exercises, and relevant frameworks — intended to shift how your team thinks and drives innovation.
*Time estimate subject to change
How Growth Labs work
A simple 4-step process
What's included:
- 01
Discovery & Alignment
We dig into your actual operational and go-to-market gaps before we design anything.
- 02
The Working Session
A custom, hands-on working session with Jaclyn — built around your team, your problem, your context.
- 03
Leave-Behind Playbook
The framework your team keeps using long after the session ends.
- 04
Governance Call
We follow through to make sure the shift actually held.
Who Growth Labs serve
We value partnerships with all marketing organizations, but we are specifically best-suited to serve independent agencies and B2B marketing teams.
Growth Labs is especially beneficial for independent media agencies, publishers, and B2B brands doing $4M+ in annual revenue with 20+ employees — meaning teams with enough scale that stalled decisions or silos are actually driving significant costs.
Attendees: Jaclyn will make unique recommendations for each engagement. The idea is to bring a mixture of junior practitioners, mid-level leaders/department heads, and senior leaders/c-suite if possible.
You're a fit if:
Your team is excellent, and stretched thin.
You're delivering outstanding work, buried in deliverables, and haven't had the bandwidth to operate in proactive strategy and growth mode.
You're stuck in reactive mode.
Growth decisions stall because no one clearly owns them, and the culture resists changing how the team actually works — even when everyone knows what needs to shift.
You want an outside expert perspective, not another status meeting.
You're looking to infuse fresh expertise and diversity of thought into how your team solves problems.
Let's get started
What Growth Labs delivers
C-suite exit survey responses for Growth Labs highlight the estimated business outcomes to include:
- More proactive growth recommendations
- Stronger quarterly and annual business reviews and strategy planning
- More proactive internal brainstorms
What you walk away with
For the team in the room
- Clarity on the specific triggers driving the problem — not just symptoms
- The inspiration and language to diplomatically challenge the status quo and push for innovation
- Stronger collaboration and satisfaction as a team, built through solving something real together
- Practice turning raw insight into a focused, compelling narrative
- A shared language for proactive growth the whole team can use going forward
For the team lead / executive sponsor
- Documented decisions on a topic
- Documented solutions to test for your biggest problems
- Visible momentum on key KPIs — not just a session that felt good in the room
- A repeatable, scalable framework your team can apply beyond this one engagement
- Specific ideas for applying the framework to quarterly and annual planning
- A team speaking the same shared language for proactive growth — making future planning conversations faster and more aligned
Why Growth Labs are different
Led by someone who's sat on every side of the table.
Jaclyn has worked brand-side, agency-side, and publisher-side — the full 360 view of how marketing actually works. She brings 15 years of best-in-class paid media expertise from every angle of the ecosystem, not just one seat at the table.
Built for your team, not templated for the market.
Every engagement is custom, rooted in real paid media expertise, not a generic framework retrofitted to fit your problem.
Intentionally small, with a mixture of roles, by design.
We're not selling seats. Growth Labs is built for a targeted, surgical group of decision-makers and practitioners — the people who actually influence culture, process, and outcomes. No packed rooms, no diluted attention.
A light lift on you.
As the leader, you get transformation without carrying the burden of designing and operating a program yourself.